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Berry Shades

There’s just something about the deep, dark make up, smokey eyes and pale skin that just makes us feel far more comfortable and glamorous. The good news is that berry shades are a must-have for the upcoming AW14. And, deep colours ranging from scarlet to aubergine  can create an intense look with minimal effort. Perfect, right? However, if dark colours aren’t your thing, try shades of tomato to offer a sophisticated alternative to the deeper berry tones. Scarlet, Aubergine, Tomato and plain old purple, berry shades are BIG right now.

Make like our street style icons and wear yours with the form of luxe leather, 60's style staples and so-now accessories. And if deep red attire isn't your thing why not try a matte maroon lip. From rich wine shades to softer aubergine hues, be ready to indulge in our hot list to master this season’s key berry tones trend. Style this intense, irresistible colour palette with luxurious fabrics for an outfit that’s sure to impress.

For inspiration on how to dress this trend up for a glamorous, invitation-only type occasion, think of Elie Saab’s A/W14 ready-to-wear collection. Full of plush velvets, heavy embellishment and faux-fur, it has us all want to work this decadent aesthetic. For workwear, keep it simple by combining a classic black colour palette with luscious tea rose and subdued berries. These delicious, rich tones will give your winter wardrobe a pop of colour in the office, while black will keep it looking professional.

This trend can be worn head-to-toe for a high-fashion look, or dressed down by investing in a couple staple accessories. Be sure to add a vibrant pink lipstick to your make up bag for next season along with a variety of pink nail varnishes to keep your beauty regime on trend.


“Mix berry tones with classic autumn pieces for a warm, elegant look”.  

Our advice for keeping it stylish is, don’t over-complicate things, simplicity really is key with this trend. Pop back to the blog for more sneak peeks of our fabulous trends for next season.