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Going Green for SS14

Pantone's colour of the year for 2013 may have been emerald, but the collections at New York Fashion Week are gorgeous with many shades of green. From linden to deep lichen, designers are using the colours of nature to make fashion come to life. The literal abundance of green on the runways is also a fashion statement that reflects a deeper trend within the industry. As the fashion world incorporates environmental and other ethical concerns into brand identity, sustainability is becoming the new normal. In other words, eco-chic is going mainstream.

Perhaps the most important reason for green's growth throughout the fashion scene is a deliberate shift toward presenting sustainable fashion as not separate and unique, but simply fashion at its best. One of my favourite things to talk about when it comes to transitioning between seasons are the newest colour trends. Unlike texture and shape, there's a shade of every colour for every person.

Colour is a sure-fire way to adopt relevant style with each and every change of the fashion guard. Green is a big one for Spring/Summer 2014, in a variety of ways, in a variety of hues. From our Botanical Print Silk Dress to our Classic Merino Sweater you can't go wrong picking something up in the colour infamously associated with envy. Who knows, maybe one of your looks will inspire a fellow fashion comrade to turn a little green herself, figuratively speaking.