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In The Pink

Pink always comes with a bit of baggage. While some of us will always love it and consider it ‘ours’, others see it as too sweet and girlie for their wardrobe. Yes, it is the colour of peonies, flamingos and cupcakes and once best suited to Barbie dolls, but nowadays, there is so much more to it. Pastel pink, long associated with occasions such as baby showers, weddings and proms is shedding its staid inhibitions and becoming fresh and relevant.

Part of that is to do with young Londoner Simone Rocha’s stellar A/W 2013 collection, which featured a shade she called ‘Pepto-Bismol Pink’ on very polished ladylike dresses and jackets.

As Francesca Burns, fashion editor of British Vogue says: “Pink as a colour tends to be gentle and feminine, so perhaps it’s a reflection of the current mood.”

Ellen Burney, features director of Lula Magazine believes Pink is perfect for everyday wear. “I live in a classic palette of navy, Bretons, black and grey, but pastel pink has long been my ‘colour’ of choice, she says. It’s almost balletic. Regardless of the shade, pink is something constant and uncomplicated that all women can relate too. Our stylist says “Pink is flattering and it sits well with other colours.”

If you are unsure on how to wear Pink:
Drape the Cargo Pocket Long Cardigan over Tailored Trousers for effortless elegance or wear with a boyfriend jean and pumps for sophisticated off-duty style. Arrays of blush-worthy pinks are dominating spring/summer colour palettes. Modern silhouettes strengthen this soft hue with a contemporary edge. Draw inspiration from endless folds of floral petals and colour match accessories for foolproof styling. Our favourite look is the Afternoon Tea Floral Dress paired with V-neck Basic Cardi.

Look out later in the season for more Pinks in our SS14 collection - The Bubblegum Tiered Dress and the Squiggle Print Cardi are high on our summer wish lists, due to hit stores in March.